Did you know that over 85% of Internet surfers use search engines such as Google and Yahoo to locate specific products and services?

In order for these potential clients to find your Web site, it has to be optimized correctly for the search engine spiders to recognize it.

Effective search engine optimisation will significantly increase your company's Web presence.

Most people new to search engine optimization are under the false assumption that once they submit their site to a list of search engines, they will automatically achieve high search engine rankings.

In reality, search engine optimization goes far beyond simply submitting your site. Below are just a few tips on basic search engine optimization

.Search engines rank sites by relevancy and will consider a variety of factors when ranking a Web site, including:

 

Meta tags
Meta tags are HTML tags that provide information describing the content of the pages a user will be viewing. In order for Meta tags to be effective, they need to correspond to the Web page they are associated with. To do so, your Meta tags must equal the content on the page and not over glorify what the site is about.

Web site content
Let's face it, people visit Web sites for content -- they want information. Sure, it helps if your site is visibly appealing as well. But, without the right content, the results of the user experience can be fatal to your business. They simply won't come back. Search engines rank Web sites based on how much content they have and how relevant it is to the search term query.

Site design
Your site should be easy to navigate for users and search engine spiders alike. You can do this by adding static navigation links on each page